Welcome to the topic “WHY IS YOUR WEBSITE NOT BRINGING IN BUSINESS.”

The majority of the world’s most visible brands know the importance of using their websites as marketers, salespersons, and ambassadors to the world around them. Suppose the site is easy to access and is designed to be intuitive for anybody to use. In that case, this site offers fantastic experiences to the customers regularly, which earns respect and brings business through the respective customers.

Reasons why your website isn’t bringing business

The site doesn’t load quickly

Site speed is considered a significant factor by many because when a site takes too long to load, people get tired and tend to hit the back button and move on to the next site. The visitors always expect a quick loading page, so improving the page speed is quite necessary.

You can reduce your image size to prevent large images from slowing your website. The number of scripts and plugins can also be reduced so that the site content can load before any render-blocking scripts. You should get a website hosting plan that suits your requirements and try not to scrimp on costs.

The site isn’t mobile-friendly

Nowadays, mobile traffic accounts for around more than half of internet traffic. A mobile-friendly page has become a necessity for a business in this era. You have to make it easy to view your site no matter what device the user has because if the user cannot view your website, he/she will visit someone else’s website.

If you have a long-form that you want the people to fill out, the desktop users may not have much problem with it, but the mobile users will immediately bounce from that particular page. In order to avoid losing such prospects, you should offer an option to an email link as it is easier for a person to give out an email and follow up later.  

Your web design is bad

Suppose the user finds your site difficult or confusing to navigate, that user will leave and may not come back. If your valuable pages are hidden behind menus or submenus, then there are chances that most of the users will not go on a discovery mission to understand the structure of your site.

Your web design should be easy for visitors to navigate your site. The links must be easy to understand. There should be a straightforward navigation structure, a site map, and various other methods to ensure that the users can find whatever they are looking for quickly and easily.

You are not doing your SEO

You have to spend time on SEO if no one visits your site. SEO’s whole idea is to make your website more visible to the visitors, and if you are not doing it, then your visibility will not increase. Doing SEO means the difference between having no visitors to getting warm leads from your site.

SEO is considered the most cost-effective marketing method, especially for small businesses with a low marketing budget. An ad can be out of reach for such companies; although you might get some short term gains, there are chances that you can quickly burn through a budget.

There is no landing page

The landing page is known to be a web page that the consumer can land on. It usually is a standalone page that is distinct from your home page or any other type of page, serving a single and focused purpose. This page is a follow up of the promises that you have made in the content.

If you want a useful lead conversion tool, then landing pages are certainly the way to go. It is a great way to drive traffic, improve your SEO, and also build your brand. It can help to form a part of an effective PPC strategy. Landing pages lead the customers to a specific product, a service, or an offer and encourage them to take action.

Conclusion

Many businesses fall short while delivering their message to visitors. Whether the site is loading slow or has broken links has a poor design or no landing page, many issues can send potential customers to your competition. When you take the initiative and focus on your prospects’ experience with the website, this demonstrates your value, improves trust, and generates more customers and sales.

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