Welcome to the topic “BUILD YOUR OWN WEBSITE VS. HIRING A PROFESSIONAL WEB DESIGNER.”
If you have a small business, then your business plan must include web presence. A website helps you to establish your credibility, brand, markets your business, saves you time, expands your reach to a much wider audience. It also improves your customer service, is always available and offers you a medium to showcase your work.
You don’t know much about building your website or have a lot of time to learn if you are a business owner. You must be aware of the fact that you need a website for your business, but there is an important decision you have to make whether to build your website or hire a professional to do it for you.
Building your website
If you want to build your website, you would have probably seen services like GoDaddy and Wix that offer a low startup cost and are very affordable for small businesses that have a small budget. If you have a small business, then it is better to go to build your website using a website builder.
A website builder will be helpful for your small business to get off the ground quickly by using a template that is pre-designed and have content placeholders to put text and images. Although building your website is considered a speedy and easy solution, but there are also pitfalls with website builders. Most of the website builders have a cheap and unprofessional look as they are built from cookie-cutter templates to offer limited functionality, thus eliminating the need to do any coding.
Pros and cons of building your website
- It is quite cheaper
The price of any website depends on what type of website you want. The cost can be high if you hire a professional designer, especially for new business. The demand for professional web designers is high, and they charge steeply to offer their services. Therefore building your own website is way cheaper in comparison.
- The process is very much fool-proof these days
There was a time when website building meant digging into code, but times have changed, and there are several website builders that are explicitly designed to allow the layer person to put together their own site.
- You have complete creative control
A major advantage of building your own website rather than hiring a designer is that you have full control over how the site feels and looks. No matter how specific instructions you give to your designer, it is expected that the result may be exactly how you would like.
- It can still be difficult to learn
Though there are straightforward platforms and templates available to build your own website, it still requires some skill. You require some basic technical knowledge or might need to learn or pick up new skills. This can be challenging and frustrating, especially if you miss a small detail that would cause an error to your site.
- You have to invest time and effort
Technical work always needs a lot of time as long as you think it well. When you drag and drop some info in your website builder, this can sound quite simple, but this process still takes time as you have to take all your other responsibilities as an owner and manager.
Hiring a professional web designer
A big misconception about web design is that it is easy and anybody can do it. Web builders make your work relatively easy, but there is a lot more to web designing than the aesthetics of a website. Web design is not only about a good looking website, and it is about offering your visitor with the right piece information at the right time that will help to solve their problem.
A professional web designer can help you to create a website that will convey a consistent, clear and compelling message to represent your business. The notice should help to establish the trust of your visitors by creating an emotional connection that gives a sense of security and credibility. This will also help you to create a unique and easy to use website that will give confidence to your visitors in your products and services.
Pros and cons of hiring a professional web designer
- Easy to communicate with them for any change
Whenever you want any changes or updates on your website, your web designer can quickly fix all the issues. If you have a standing agreement or a contract, then your web designer would be bound to this particular contract.
- They are experienced professionals
When you try to connect with your target audience, then you must have a website that is responsive and mobile-friendly. The site should be optimized for the search engines, and this is when hiring a professional web designer comes in handy.
- They offer user interface designing
The user interface is no doubt very important thing about web designing. A professional web designer can offer you with a well-designed and an excellent user interface that can increase the experience of your audience.
- It costs a lot more than a website builder
Hiring a professional web designer means that you have to pay more money. Therefore, you must be sure that the cost fits in your budget before you hire a professional, but there is no doubt that it is worth investing in a website that is built professionally.
- It takes time
A professional developer or designer will build the website from scratch, and this can take a lot of time as your website will be built according to your business requirements. On the other hand, web builders are templates that can be customized in a few hours.
When it is about your website, whether you do it by yourself or hire a professional to do it, you have to think of your website as an investment and not a cost. Different website builders like GoDaddy, Wix and Bluehost are quite attractive as they offer you immediate savings and quick turnaround times to give short-term results. A professional web designer, on the other hand, can help you to grow your business, set your goals and bring reality to your website.
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