We have such a tremendous passion for what we do, so when we get to work with other business owners with that same passion, it makes for an awesome dynamic. Corey, founder of Catalyst Fitness, is one of the most ambitious and driven individuals we have had the pleasure of getting to know. While he had a thriving client-base through referrals, he wanted a more captivating online presence to convert website visitors into paying customers. Corey had initially built his own website on Wix, but felt it was finally time for a professional website redesign. Needless to say, we couldn’t wait to get started on this project and “do some heavy lifting” to elevate Catalyst Fitness to the next level.
The Journey: Our Process
As with all of our web design projects, we began by performing an in-depth analysis of the specific industry. During that time, we learned the many particulars and intricacies of the fitness industry. We discovered what works, what doesn’t work, what people are looking for, and what seems to put them off as it pertains to fitness. With our brains chock full of useful knowledge, we set forth on the highly anticipated website build journey.
Corey already had a logo for Catalyst Fitness, but his brand identity was a little lost in translation. No big deal! Helping business owners establish a memorable and effective brand identity is one of our many specialties. To do this, we really need to take a hands-on approach to understanding the business and finding what makes it stand out from others within the same industry. After numerous informational phone consultations, we ventured over to Catalyst Fitness to meet with Corey and his trainers in-person. Our aim was to sit down with them and gain a greater comprehension of what they do, what their short-term and long-term goals for the business are, and to get a better sense of their brand vision. While we were at the gym, our very own talented Angelina took several stunning photos and videos for the new website.
After an enlightening visit, we were eager to move forward with the design. For the upgraded Catalyst Fitness website, we wanted it to look and feel high end. In talking with Corey, we discovered that this wasn’t your typical, run-of-the-mill gym. In fact, they offer bootcamps, personal training, kickboxing, and transformation programs custom to the client and their specific needs. Instead of doing workouts alone, individuals will get a more exclusive and intimate experience with one-on-one or group classes. We knew we had to convey this throughout the website. We created a detailed page for each unique service they offer and made sure to include call-to-actions throughout the site for increased visitor conversion. For the overall design, we wanted it to be sleek, contemporary, and interactive. Using interactive design, we were able to apply movement to the hero banners and across the rest of the pages. For the finishing touches, we integrated various useful tools for encouraging visitor engagement, such as a live chat, a custom promo video, a booking tool, an updatable class schedule calendar, and a live Instagram feed.
In short, we thoroughly enjoyed collaborating with Corey and his team to enhance the Catalyst Fitness brand and build a new and improved website. We are over-the-moon grateful for the opportunity to put our skill sets to great use and create something that will hopefully aid in making a huge difference in so many people’s lives. We wholeheartedly believe in what Corey is doing over at Catalyst Fitness and are looking forward to celebrating in his future success.